Tuesday, March 7, 2017

How to Make the Most out of Attending Business Conferences & Events




How to Make the Most out of Attending Business Conferences & Events

In the next 2 months I’l be speaking at 7 different business events and conferences in cities ranging from San Francisco to New York to Denver.

When I present at a business conference, I’m not just there as a speaker, but as an attendee – just like any other business person. The interesting thing is, I’ll probably get more business benefit from just one of these events (not including the effect from speaking) than most people get from multiple events. Why is that?

Thursday, March 2, 2017

Marketing Automation Essentials for Small Businesses



 Marketing Automation Essentials for Small Businesses

Do you know which companies are visiting your site right now? Are you able to automate your marketing messages to reach different audiences based on their behavior on your site? How about scoring leads to ensure your sales team knows who should make it to the top of their calling list?

If you find yourself answering no to some or all of these questions, you’re not alone. The scenarios above can be a reality for marketers, but this reality often requires an investment in marketing automation. While large corporations were predominantly the earlier adopters of this technology several years ago, small businesses are learning that the technology synchs with their business needs as well. And marketing automation providers are taking notice, offering solutions now geared to SMBs as well.